Lygon

The Lygon initiative was seeking a case study-style video explaining how their platform modernised the bank guarantee process with blockchain technology in the Australian market.

The campaign primarily focused on engaging a strategic business audience on LinkedIn, which I supplemented with a media pack to support extended reach. In addition to the primary video I developed additional digital assets and video shorts featuring key subject matter experts to increase awareness of IBM’s blockchain technology in both the Asia Pacific and global markets.