Universal Gastroenterology

Melbourne based Universal Gastroenterology sought to rejuvenate its brand vitality to distinguish itself in a highly competitive marketplace.

I created a brand centred around a new logo crafted with a contemporary, curved geometric design, incorporating a monogram of the business name which symbolises the intricate pathway of the digestive tract to reflect the core of the business. A complementary range of assets followed including business cards, letterhead, and Microsoft Word templates.

Redeveloping the website to integrate the new brand into the existing WordPress platform I was also able to significantly improved functionality and integrate an online brand guidance system to easily support brand consistency.